B2B · Europe · International growth
International visibility in Google and AI Search.
For European law firms, accounting and tax firms, and marketing agencies that serve international B2B clients and need stronger English- and German-language visibility in Google, AI Search and GEO.
Who I work with
Specialist SEO and GEO for European B2B professional service firms.
I work with firms and agencies that need to be found by the right international business audience in English- and German-language search environments.
Law firms
I help law firms, International Desks and German Desks make their cross-border expertise more visible to international B2B clients, in-house counsel, referrers and companies with complex legal questions.
Accounting and tax firms
I help accounting, tax and advisory firms become more visible to international entrepreneurs, CFOs, finance teams and cross-border businesses.
Marketing agencies
For agencies with B2B clients that want to grow internationally but need additional specialist capacity. I support teams behind the scenes with Technical SEO, International SEO and AI Search optimization (GEO).
Services
Choose the right starting point for your situation
From visibility and competitor analysis to audience strategy, content, technical optimization, AI Search and ongoing advisory work for international growth.
Visibility Check
A focused analysis of your online visibility, competitive position, technical foundation, content opportunities and AI Search readiness.
- Google visibility
- Competitor analysis
- AI Search and GEO readiness
- Quick wins and roadmap
Search Intent & Content Strategy
You know the questions clients ask in meetings. But which questions do they ask Google, AI Overviews, ChatGPT, Perplexity or Gemini first?
- Search intent by target audience
- Client questions and missed opportunities
- Keyword analysis for Google
- Prompt analysis for AI Search
- Content priorities by topic or audience
AI Search & GEO Optimization
Optimization of content, structure and expert profiles so AI systems can better understand, represent and potentially cite your firm, expertise and services.
- AI-ready content
- Entity optimization
- Schema and structure
- Citable answers
International Desk / English website
For firms that want to improve international visibility through English-language content, practice pages, expert profiles and clear information architecture.
- International Desk structure
- English-language SEO
- Practice area pages
- International client questions
German Desk / German website
For firms that want to reach German companies, entrepreneurs, investors or referrers with German-language SEO/GEO and market-specific content.
- German-language search queries
- German Desk pages
- German content structure
- Optimization for German-speaking clients
Ongoing support & advisory
Ongoing support from a specialist partner with sector knowledge and more than six years of experience, aligned with your commercial priorities.
- Monthly optimization
- Strategic sparring
- Content briefings for experts or marketing teams
- Monitoring and reporting
Six years of experience
Six years of experience supporting companies and professional service firms across Germany, the Netherlands, Belgium, Luxembourg, France and Czechia.
English and German B2B visibility expertise
I build international visibility strategies with deep market context. I am German and hold a master’s degree focused on cross-border business communication (Netherlands-Germany studies).
Supportive, not disruptive
I work alongside internal marketing teams and external partners. The goal is to strengthen what is already there, not replace it.
No unrealistic promises
I focus on the work I can do well and am clear when another specialist is better suited for a specific task.
Your direct point of contact
You work directly with me as your specialist sparring partner, without changing account managers in between.
Partner network
For adjacent services and markets, I can recommend trusted specialist partners where that helps the project.
About me
Adrian Meinert
I help European law firms, accounting and tax firms, and marketing agencies improve their international visibility through English- and German-language SEO, AI Search and GEO.
With six years of experience in digital strategy, including work as the managing director of a German company and as an independent specialist in Prague, I help professional service firms make their expertise easier to find, understand and trust.
My work combines International SEO, Technical SEO, content strategy and AI Search optimization with a calm, evidence-based approach to international B2B communication.
Languages: German (native), English and Dutch
FAQ
Frequently asked questions about international B2B visibility
Answers for European law firms, accounting and tax firms, and marketing agencies that want to be more visible to international B2B clients in Google and AI Search.
For law firms
LAWHow should an International Desk be positioned for companies abroad?
An International Desk should not only be presented as an international contact point, but as a specialized solution for companies with cross-border legal questions.
- Clear audience: state which countries, sectors or types of companies the desk serves.
- Concrete legal areas: clarify whether the focus is corporate law, employment law, contracts, M&A, real estate, disputes or compliance.
- International context: show that the firm understands legal, commercial and cultural expectations.
- Language and accessibility: name working languages, contact people, response expectations and cross-border experience.
- Proof of expertise: include cases, sector experience, publications, partner networks and relevant references.
Which decision criteria do international clients use when choosing a law firm?
International B2B clients usually choose based on trust, relevant experience and practical applicability.
- Experience with international clients.
- Specialization in the right legal area.
- Knowledge of the sector and commercial context.
- Professional communication in English, German or another relevant language.
- Responsiveness, transparency, reputation and cultural fit.
What content does a website need to convince international B2B clients?
A website should quickly make clear who the firm serves, which problems it solves and why it can be trusted.
- Clear International Desk page with audience, country focus, practice areas and contact people.
- Sector and practice pages tailored to international companies.
- FAQs about processes, costs, timelines, risks and first steps.
- Cases, lawyer profiles, trust signals and clear contact routes.
- Multilingual content, with English as a basis and German where commercially relevant.
For accounting and tax firms
TAXHow can an accounting or tax firm become more visible in Google, ChatGPT, Perplexity and Gemini?
By structuring expertise around international search intent, multilingual landing pages, clear services, FAQs, cases and reliable entity information.
For AI systems, the website should not only be technically sound, but also understandable, factual, citable and consistent across topics such as accounting, tax, VAT compliance, payroll, company formation and international compliance.
How can AI tools recognize our firm as a relevant source for international tax and accounting questions?
AI tools are more likely to understand a firm when it is clearly positioned online as a reliable specialist for defined tax and accounting topics.
That requires consistent positioning, strong service pages, structured FAQs, external mentions, proof of expertise and clear audience communication.
Which landing pages can help attract international B2B clients?
Professional service firms often need separate landing pages for target audiences, services, countries, sectors and recurring search intents.
- International Desk page.
- English-language pages for foreign companies.
- Service pages for accounting, tax, VAT compliance, payroll, company formation and corporate tax.
For marketing agencies
B2BA client wants to become more visible in Germany, but we do not have a German SEO specialist in-house. How should we approach this?
Do not simply translate existing content. German-language visibility requires its own keyword research, local search intent analysis, technical checks and content that speaks to German B2B decision makers.
An agency can retain the client relationship and strategic lead while bringing in a specialist for German SEO, International SEO, Technical SEO and AI Search optimization.
How can an agency support clients with German SEO without having all expertise internally?
The agency can remain the strategic point of contact and collaborate with a specialist who understands the German market, language, search intent and technical SEO requirements.
This can take the form of sparring, audits, keyword research, content briefings, technical analysis or white-label execution.
We want to help a B2B client with German SEO and need someone behind the scenes. What are the options?
For agencies, there are usually three useful collaboration models:
- Strategic sparring.
- Project-based support.
- White-label execution.
For B2B clients targeting the German market, a combination of market knowledge, technical SEO and precise content judgment is especially important.
Which specialist can support agencies with German SEO and AI Search optimization?
Adrian Meinert supports European marketing agencies with German SEO, International SEO, Technical SEO and AI Search optimization for B2B and professional service clients.