Visibility Check

Visibility Check

A practical review of how visible, clear and AI-search-ready your English or German website is for international B2B clients.

The check looks at English- and German-language visibility in Google, AI Search and GEO, with a clear focus on website structure, positioning and practical next steps.

What the check reviews

A focused view of visibility, structure and readiness

The Visibility Check identifies what is already working, where your website is unclear, and which improvements are most likely to matter for international B2B clients.

Positioning

Positioning clarity

Review of how clearly your firm explains who it serves, which problems it solves and why international clients should trust the expertise.

Structure

Website structure

Assessment of navigation, service pages, International Desk pages, expert profiles, internal linking and conversion routes.

Google

Google visibility

Review of visible pages, relevant search themes, content gaps and competitor signals in English- or German-language search results.

AI Search

AI Search and GEO readiness

Assessment of whether AI search systems can understand, summarize and potentially cite your services, experts and core topics.

Audience fit

International audience fit

Review of whether the language, examples, page logic and trust signals match the expectations of international B2B decision makers.

Who it is for

For firms and teams that need clearer international visibility

The check is useful when expertise is strong, but the website does not yet make that expertise clear enough for Google, AI Search or international decision makers.

Law firms

Law firms

For firms that want stronger English or German visibility around cross-border legal services, expert profiles or International Desk pages.

Tax & accounting

Accounting and tax firms

For firms that need clearer visibility around international accounting, tax, compliance, payroll, VAT or advisory questions.

Agencies

Marketing agencies

For agencies that want an external specialist view on a client website before planning German SEO, international SEO or GEO work.

International desks

International desks

For teams that need to clarify how desk pages, service pages and expert profiles work together for international B2B clients.

What you receive

Concise findings and practical next steps

The output is designed to help partners, marketing teams or agency teams understand what deserves attention first.

Findings

Concise findings

A clear summary of the most important observations about visibility, structure, content and AI Search readiness.

Priorities

Priority issues

The issues most likely to limit discoverability, clarity, trust or conversion for international B2B audiences.

Next steps

Practical next steps

Recommendations that help decide whether to improve structure, rewrite content, create new pages or plan a broader visibility roadmap.

Recommendations

Structure, content and visibility improvements

Practical guidance for pages, internal linking, service explanations, expert signals and search-ready content.

How it works

A simple process with a clear outcome

The process is intentionally practical: enough context to understand the business case, then a focused review and clear recommendations.

01

Short intake

We clarify the website, languages, target audiences, important markets and commercial priorities.

02

Website and visibility review

I review website structure, content, Google visibility signals, AI Search readiness and relevant audience fit.

03

Findings and next steps

You receive concise findings, priority issues and recommendations for practical follow-up work.

Contact

Start with a practical review of your visibility.

If you want to understand where your English or German website stands today, a Visibility Check is a clear first step.

Send a short message with your website, target audience and the markets you want to reach.

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